Use of Personal Information about Consumers
We use the personal information we collect about consumers for the business purposes disclosed within the UPS Privacy Notice. For more information, please see “How We Use the Information We Obtain” in the UPS Privacy Notice.
The business purposes for which we may use personal information about consumers include:
- Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards;
- Helping to ensure security and integrity to the extent the use of a consumer's personal information is reasonably necessary and proportionate for these purposes;
- Debugging to identify and repair errors in our systems and on our websites and apps;
- Short-term, transient use including non-personalized advertising shown as part of a consumer’s current interaction with us;
- Providing services on our behalf or on behalf of another, including maintaining or servicing accounts, providing customer service, fulfilling transactions, verifying identity information, processing payments, and other services. This includes:
- Conducting internal research to develop and demonstrate technology; and
- Conducting activity to verify, enhance, and maintain the quality or safety of services or devices which we may own, control, or provide.
We may also use the information we collect for our own or our service providers’ other operational purposes, purposes for which we provide you additional notice, purposes disclosed elsewhere in this Addendum or the UPS Privacy Notice, or for purposes compatible with the context in which the personal information was collected.
UPS does not use sensitive personal information for purposes that would give rise to a right to limit the use or disclosure of sensitive personal information for residents of California. We only use sensitive personal information as described above to perform services reasonably expected by an average consumer who requests those services; to prevent, detect, and investigate security incidents that compromise the availability, authenticity, integrity, or confidentiality of stored or transmitted personal information; to resist malicious, deceptive, fraudulent, or illegal actions directed at us and to prosecute those responsible for those actions; for short-term, transient use; to perform services on our behalf; or to conduct activity to verify, enhance, and maintain the quality or safety of services or devices which we may own, control, or provide.